TEAM MISSION AND VISION


AFFINITY HOME GROUP CLIENT MISSION

To have our clients experience the BEST transaction they have ever had through anticipated over communication/education, fierce representation/negotiation, and total unexpected value with every interaction. So much so that they would consider us their Realtor for life!

AFFINITY HOME GROUP AGENT PARTNER MISSION

To serve our agent partners exceeding all of their goals by providing them with the tools to build the business of their dreams.  We accomplish this by serving them with the highest levels of lead generating/converting skills, leads, leadership, mentoring, coaching, modeling, scripting, and accountability.  

AFFINITY HOME GROUP VISION

To become a top 50 Arizona team serving 350 Arizona families with $250 million in sales volume in 2023. We accomplish this by developing top producing “Bad Ass” agent partners who crush their goals because they love serving and winning for their clients.

 

TEAM CORE VALUES

L ead Generator / Prospecting minded

E motionally Intelligent, Passionate heartfelt energy, Excited for life

G iver/others minded and be a great-hearted person

A mbitious to win in a HUMBLE WAY

C oachable, Creative, Committed and Consistent

Y ou show up for Life, realizing how you do anything is how you do everything

 

F amily focused.  Flexible beyond the expected while holding firm to commitments.

R elentless in your pursuit of serving    

E ducation and learning based

E thics, honesty, and integrity in your service doing what you say you will do

D rive and Hustle

O pen to constant change so that you can always deliver better results

M aster the mundane in building a lead generating/converting business

S elf-mastery / improvement and committed to constant growth

TEAM VALUE OFFERINGS



LEADS AND LEAD GENERATING

  • BEING ABLE TO LEVERAGE THE 72SOLD PROGRAM 

  • Turnkey team Joint Lead Generating with a Role Play kick off

  • Lists of potential clients to contact along with corresponding talk tracks

    • Database / Sphere

    • Potential Sellers around current listings

    • FISBO sellers

    • New or older expired listings

    • Out of state potential sellers

    • Team buyer leads


  • Assigned Leads or Appointments given

    • Seller: 72Sold Seller leads / appointments


  • Wide base and source of BUYER leads include

    • Google PPC buyer Leads / Live Transfer

    • Phoenix Relocation Guide

    • Realtor.com (70% are buyers)

    • Dave Ramsey

    • Buyer Leads from team CSR & ISA

    • Text to Lead listing sign calls

    • See Homes First buyer leads

    • Open House Marketing-Leads / Pre-Launch Opportunities


  • Wide base and source of SELLER leads include

    • Facebook PPC clicking on our listings

    • Dave Ramsey

    • Realtor.com (30% are sellers)

    • Text to Lead listing sign calls

    • Potential Sellers around current listings

    • ISA generated leads sourced from FISBO, Expired, and Absentee Owners

CONVERSION

  • Weekly hands-on review focusing on tactical marketing strategies to sell your listings!

  • This includes every senior member of the team and marketing team.

  • 3x a week role play and talk tracks

  • Team lead generating together; with complete talk tracks, scripts, role play, and dialog training/sessions

  • Stellar / higher than average listing commissions based on proven talk tracks and utilization of strategies proven to be highly effective and objection proof

  • Turnkey Buyer Consultation Presentation that is 95% effective

  • Utilization of the Affinity created strategy SP-VirView used to sell listings 65% faster before the launch! As the creator of this strategy, Affinity Home Group is currently the only team using this effective strategy

NURTURING

  • Artificial intelligence application

  • Retargeting/Remarketing

  • Automated human like high text converting/engaging CAMPAIGNS

  • Email campaigns

  • Follow UP Boss CRM, Bomb Bomb, and single line dialer

  • Home Bot

  • Weekly fun and informative custom created email

COACHING / MENTORING

  • Mentoring and Coaching

  • Annual Goal setting and routine coaching with follow up training  

  • Coaching based on and with Tom Ferry and Brian Buffini

  • Weekly Training to get results with sellers and buyers and win in today’s market

SUPPORT / RESOURCES

LEAD MANAGER / CSR/ ISA / MARKETING

  • Lead manager

  • CSR customer service representative

  • Full range of marketing professionals including ad copywriter and editor

  • Vacation and time off coverage

  • Open house / launch signs

  • Lockboxes

  • Dedicated Team Transaction Coordinator

  • Listing Signs with Text to lead riders assigned and routed back to you

  • Team events and recognition and family culture

AFFINITY HOME GROUP REALTOR MASTERY TRAINING

  • Certified Negotiation training from top outside training firm Black Swan Group-FBI Hostage Negotiator, Chris Voss “Never Split the Difference” in addition to hands-on real-world training with John Hrimnak

  • How to win in every difficult conversation

  • Personal development from Tony Robbins

  • Database building via coaching & implementation of proven tactics and strategies to increase database 

  • Never ending referrals systems